Gross, dirty, angry vultures! Just the vibe you need for venting your frustrations!
What kind of brand is Trashy Mountain Ranch? Western? Outdoorsy? Adventure? Despair? Nobody cares.
If you feel like you’re living next to a mountain of trash, wrap yourself up in some TMR gear and know you aren’t alone. We’re all in Trash Mountain together.
The Legend of Trash Mountain Ranch
It was the 1970s, and Austin was becoming home to a new generation of hip musicians, activists, and creatives. Also the growing tech industry threw 1,000,000 gallons of toxic waste in our landfill. (It’s still there, in some very sketchy, rusty barrels.)
Trash Mountain is now the tallest peak in Austin and we celebrate with our latest line of clothes, gifts, and stuff. Vultures are our spirit animal and logo. They eat garbage and dead things, and are also gross to look at. Stay tuned for future drops featuring other disgusting creatures.
100% of profits go to environmental nonprofit organizations.
Plus, a more secret and elusive organization…
The third property associated with the Ranch is the Global Worldwide International (GWI) Research Labs — the remains of a secretive operation run by founder Preston Firestone IV.
For many years, GWI was known for taking on projects of minimal complexity and little public acclaim. Anywhere they went, that’s where they were.
Current back-channel, closed-door, unexposed, super-secret ventures can only be disguised as:
- Ice Mining
- The Marshmallow Factory
- The Cheesery
- Vulture Labs
GWI’s research has been hailed by critics and fans alike as, “impractical,” “useless,” “uncreative,” and “pedestrian.” Outside the Institute’s anachronistic pursuits, GWI manages the Ranch property.
We’re also preserving a piece of Austin history.
The ranch sits right on top of an old ghost town: Sprinkle, TX. Long before paved roads, the town of Sprinkle was situated just northeast of Austin. Its post office was established in 1885, and the town included a school, train station, blacksmith shop, saddle shop, doctor, telegraph, and several local stores.
The population dwindled due to a series of setbacks including trouble with soil fertility, unfortunate urban planning, the death of prominent town leaders, and a typhoid fever epidemic. In 1940, the last piece of recorded history for Sprinkle noted a population of 10.